When you’re strolling down the grocery store aisle, the choices can be overwhelming. On one hand, you see name-brand products, with their eye-catching packaging and prominent commercials. On the other hand, there are store-brand items, which are often more affordable but not as well-known. Opting for store brands can be a wise way to cut costs without sacrificing value.

Store brands are produced by third-party companies, but sold under the retailer’s name. Often, these items are very similar to name-brand versions. The main difference? Private label options don’t include the high costs of advertising that national brands build into the price.

Many people assume that cheaper products are lower quality, but research studies have shown that customers often can’t distinguish between store brands and name brands. Especially when it comes to basic pantry staples like sugar, the quality is virtually the same.

In the case of medicines, the active ingredients are regulated and must meet the same standards, so whether you’re buying branded medicine or store-brand versions, you’re receiving a similar product at a lower price.

In other categories like paper goods, it may seem a bit risky to try store brands, though you might be surprised. In case more info a product isn’t quite right, the money saved can add up over time. Many stores even provide return policies on their private-label items, making it risk-free to try.

The important thing is that you can start small. Try switching a few items at first—such as baking ingredients, cleaning supplies, or basic groceries. Over time, you may be surprised how much you’ve saved. By being open to private labels, you’ll notice significant savings in your grocery bill without feeling like you’re sacrificing quality.